Privately held USA supermarket chain

Problem Statement

• Due to increased IT dependency in adding , editing & removing third party a Tag Management System is needed to implement third party tags.
• SiteCatalyst needs to be re-implemented due to multiple gaps in the existing implementation. Thus a TMS tool of choice needs to be used to implement SiteCatalyst on heb.com.

Analytics Led Approach

• TMS Tool selection: A TMS tool was chosen based on the TMS scorecard which considered stakeholder requirements, current IT set-up etc.
• SiteCatalyst Requirements: Identified and documented requirements. Created :
  • Taxonomy
  • Tagging Specification document
  • Implementation Document
• TMS + SiteCatalyst Implementation: Implemented the bootstrap code on the website. SiteCatalyst tagging completed on the TMS
• Go- Live + Reporting & Analysis: Post Testing and launch, mock dashboard and reports were created. Monthly reports, dashboards with analysis & insights were shared with the clients

Business Impact

• Accelerated website performance
• Documented SiteCatalyst requirements & Implementation through TMS
• Detailed reports with accurate actionable data for use by marketing & ecommerce.

Critical Success Factors

TMS tool deployed that will :

• Modify, test and deploy digital marketing services in real-time
• Deploy new tools faster, accelerating time-to-value
• Reduce day-to-day reliance on busy IT departments and consultants