Being the buzzwords of the decade, Analytics and Artificial Intelligence (AI) have now become a must-With rapidly changing customer needs and increased competition, retail and CPG companies are diversifying the vast customer data at their disposal and identifying the right kind of models to drive AI adoption and consumption. The renewed focus is on Decision Models and the various aspects from Statistical to Data Flow Models .Explore more as Imran walks through the journey into decision models, their setup, adoption and consumption practices across CPG and Retail.