India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals

3AI Digital Library

AI in Supply Chain Planning – Demand Management

3AI February 13, 2022

Sugantha Rajakumari
AVP – Augmented Intelligence
Genpact

Supply chains traditionally are linear in nature, with a discrete progression of design, plan, source, make, and deliver. Today, the shift from linear/sequential supply chain operations to an interconnected system of supply operations gives us that picture of how companies would compete in the future. Looking specifically at demand management, there are numerous factors influencing the demand like point-of-sale, shipment, out-of-stock, excess inventory, promotions, cannibalization, competitor promotions, pricing, social media influence, product review, policies, and so on. The traditional statistical methods are unable to accommodate these inputs into the demand generation, hence the need for an AI-based process can evaluate the multiple factors influencing demand and project a forecast with higher accuracy.

In this session, Sugantha discussed the rapidly changing consumer landscape across increasing customer demands for agility & speed, eCommerce induced demand volatility, impacts of new normal, socio economic political influence, etc. She also presented the challenges with traditional processes & systems and how a highly responsive AI-backed mechanism can drive significant improvements across the supply chain and its metrics.

    3AI Trending Articles

  • AI in Publishing

    Featured Article: Author: Deependra Singh, VP & Head Data Science and Analytics, Network 18 In recent years, the term “Artificial Intelligence” has been making headlines in almost every industry. From healthcare to finance, AI is transforming the way we work and live. But what about the media landscape? Could AI be a game-changer in this […]

  • Importance Of Data-Centric AI In Business And The Role Of Observability In It

    Featured Article: Author:  Anirban Nandi, Vice President, AI Products & Business Analytics, Rakuten India We all have heard the old saying that “Data is the new oil”. But wait!! Is that completely true? Just like oil, unrefined data is of little to no use. So, allow me to correct the maxim a little – “Quality […]

  • BigBasket sues a bootstrapped startup Daily Basket for using the word basket in its name

    Founder of Daily Basket Ramesh Vel has launched a website – “bbisabully”, calling out the billion dollar startup. Vel wrote on the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has. BigBasket sent Daily Basket a cease and desist letter, […]

  • Sebi is setting up a Cybersecurity Fusion Centre

    Establishing a cybersecurity fusion centre or a cyber lab is part of Sebi’s three-tier structure for monitoring cybersecurity-related events in the securities markets. . NEW DELHI: Markets regulator Sebi is in the process of setting up a cybersecurity fusion centre, a move aimed at detecting cyber threats faster and resolve such incidents efficiently and effectively. […]