India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

Adobe Analytics (Omniture) Implementation Through TMS

Abdul September 10, 2020

Privately held USA supermarket chain

Problem Statement

  • Due to increased IT dependency in adding , editing & removing third party a Tag Management System is needed to implement third party tags.
  • SiteCatalyst needs to be re-implemented due to multiple gaps in the existing implementation. Thus a TMS tool of choice needs to be used to implement SiteCatalyst on

Analytics Led Approach

  • TMS Tool selection: A TMS tool was chosen based on the TMS scorecard which considered stakeholder requirements, current IT set-up etc.
  • SiteCatalyst Requirements: Identified and documented requirements. Created :
    • Taxonomy
    • Tagging Specification document
    • Implementation Document
  • TMS + SiteCatalyst Implementation: Implemented the bootstrap code on the website. SiteCatalyst tagging completed on the TMS
  • Go- Live + Reporting & Analysis: Post Testing and launch, mock dashboard and reports were created. Monthly reports, dashboards with analysis & insights were shared with the clients

Business Impact

  • Accelerated website performance
  • Documented SiteCatalyst requirements & Implementation through TMS
  • Detailed reports with accurate actionable data for use by marketing & ecommerce.

Critical Success Factors

TMS tool deployed that will :

  • Modify, test and deploy digital marketing services in real-time
  • Deploy new tools faster, accelerating time-to-value
  • Reduce day-to-day reliance on busy IT departments and consultants

    3AI Trending Articles

  • Cloud Industry Trends for year 2021

    Dell Technologies shares top three cloud industry trends for the year 2021 The year 2020 has indeed been a year of transformation for everyone around the world. Businesses were forced to adapt to remote working models overnight. Earlier users ran their programs and applications from a server or a physical computer, however, now the same […]

  • ISRO Regional Academic Centre for Space at IIT-BHU

    IIT-BHU director Prof P.K. Jain said that the RAC-S will act as a major facilitator for promoting space technology activities in the states of Uttar Pradesh, Madhya Pradesh, and Chhattisgarh. VARANASI: The Indian Space Research Organisation (ISRO) will set up its Regional Academic Centre for Space (RAC-S) at IIT-BHU here. A memorandum of understanding (MoU) […]

  • JPMorgan Completes Live Intraday Repo Transaction using Blockchain


    Investment bank JPMorgan says it has completed a live intraday repo transaction using a blockchain solution that will soon see a commercial launch. The repo trade was carried out between JPMorgan’s broker-dealer and banking entity, the bank announced Thursday. The blockchain application used was developed in-house by the bank’s blockchain business arm, Onyx, and is said to […]

  • Carlyle is the frontrunner to acquire Mphasis from Blackstone

    Carlyle Group is negotiating with at least half a dozen banks and a pension fund to buy out Blackstone’s stake in Mphasis. Binding offers due today. Mumbai: Private equity firm Carlyle Group has emerged as a probable frontrunner to acquire Mphasis Ltd. from Blackstone Group, in what could be the largest buyout in the Indian IT space, according to people familiar […]