India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Adobe Analytics (Omniture) Implementation Through TMS

3AI September 10, 2020

Privately held USA supermarket chain

Problem Statement

  • Due to increased IT dependency in adding , editing & removing third party a Tag Management System is needed to implement third party tags.
  • SiteCatalyst needs to be re-implemented due to multiple gaps in the existing implementation. Thus a TMS tool of choice needs to be used to implement SiteCatalyst on heb.com.

Analytics Led Approach

  • TMS Tool selection: A TMS tool was chosen based on the TMS scorecard which considered stakeholder requirements, current IT set-up etc.
  • SiteCatalyst Requirements: Identified and documented requirements. Created :
    • Taxonomy
    • Tagging Specification document
    • Implementation Document
  • TMS + SiteCatalyst Implementation: Implemented the bootstrap code on the website. SiteCatalyst tagging completed on the TMS
  • Go- Live + Reporting & Analysis: Post Testing and launch, mock dashboard and reports were created. Monthly reports, dashboards with analysis & insights were shared with the clients

Business Impact

  • Accelerated website performance
  • Documented SiteCatalyst requirements & Implementation through TMS
  • Detailed reports with accurate actionable data for use by marketing & ecommerce.

Critical Success Factors

TMS tool deployed that will :

  • Modify, test and deploy digital marketing services in real-time
  • Deploy new tools faster, accelerating time-to-value
  • Reduce day-to-day reliance on busy IT departments and consultants

    3AI Trending Articles

  • How Augmented Analytics is Transforming the Analytics Ecosystem

    Author:  Sidharth Sivasailam, Vice President – Products, Course5 Intelligence | LinkedIn – https://www.linkedin.com/in/sidharthsiva/ The world of Business Analytics is at an inflection point. Trillions of bytes of data are being generated every day; however, companies continue to struggle with harmonizing this data, analyzing the data of various shapes and sizes they are storing, determining what’s […]

  • Cybersecurity To Remain Hot In The New Year

    Despite a pandemic that raged around the globe for the better part of the year, the cybersecurity market retained investor interest in 2020 and many in the sector expect next year to be no different. “Security is a red hot sector with more and more money pouring into it,” said Andrew Atherton, managing director at Union Square […]

  • Cybersecurity Challenges: Fourth Greatest Danger to Global Economy

    The 2021 World Economic Forum (WEF) Global Risk Report, used for over a decade by organizations around the world as a risk assessment tool, has named “cybersecurity challenges” as the fourth most pressing danger to the global economy. The ranking is determined by responses to a survey conducted among various stakeholders and organizations affiliated with […]

  • Global Captive Centers – The true enablers of Collaboration (Part-2)

    Featured Article: Author: Vinodh Ramachandran, Neiman Marcus Group In my previous article, I had spoken about some challenges due to a siloed working model within data & analytics teams in large retailers and how setting up a Data & Analytics CoE within the GCC can be a good solution. Lets look at a few ways […]