India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

AI Enabled Evidence based Marketing

3AI March 13, 2022

Sajith Kurup
Sales & Marketing Analytics Director
AB InBev

AI-based marketing enables brands to personalize customer experience while providing real-time decisioning. This is based on actionable insights that are obtained through the analysis of massive amounts of historical and current customer data.

In this session, Sajith touched upon event based marketing that uses artificial intelligence to make automated decisions that are based on data collection, data analysis, along with observations and prediction of economic trends that may impact marketing campaigns.  

The session was concluded with discussions on how AI is able to automatically keep data current without human intervention, predict consumer trends and behavior, and make relevant, personalized recommendations to customers. By providing a consistent, convenient, personalized experience across all channels, an AI-enhanced experience leaves the customer feeling emotionally connected with the brand, enhancing customer loyalty and retention further.

    3AI Trending Articles

  • A Greener Future with AI: Minimizing Carbon Footprint for Sustainable Innovation

    Featured Article Author: Jemima Joy, ProV International Artificial Intelligence (AI) has transformed industries and opened doors to remarkable advancements, from generative art to complex decision-making systems. However, AI’s rapid growth comes with an often-overlooked environmental cost—its carbon footprint. As the demand for AI-powered tools grows, so does the energy consumption required to develop, train, and […]

  • Microsoft Announces Limited Access to its Custom Neural Voice

    Microsoft announced limited access to its neural text-to-speech AI called Custom Neural Voice. The service allows developers to create custom synthetic voices. . The Custom Neural Voice is a Text-to-Speech (TTS) feature of Speech in Azure Cognitive Services that allows users to create a one-of-a-kind customized synthetic voice for their brand.  Since the preview last year in September, the […]

  • India’s answer to Dropbox and Google Drive: NITI Aayog’s DigiBoxx

    Homegrown data storage and management platform DigiBoxx has been launched by NITI Aayog and it will provide affordable services to both regular users as well as businesses. India now has its own cloud storage platform, DigiBoxx. A potential alternative to Google Drive, Dropbox, and Microsoft OneDrive, the indigenous cloud service is seen as a step that furthers the initiative […]

  • Establishing Effective Text Data with Sentiment Analysis

    Featured Article Author: Vinoth Nageshwaran, Business Insider Establishing effective text data frameworks with sentiment analysis is essential for organizations looking to derive meaningful insights from textual information. Sentiment analysis, a subset of natural language processing (NLP), involves identifying and categorizing opinions expressed in text to determine the sentiment behind them. This technique is invaluable for […]