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An intro to Predictive customer lifetime Value modelling

July 19, 2020

Amar Saxena
Associate Professor at Krea University

Amar Saxena for a deeper understanding on how to use predictive customer lifetime value to gather data, get more sales, and increase customer retention through an overview of the data and analytic models required to set up a CLV framework. Also get a glimpse into the future, getting to know how Artificial Intelligence and machine learning will team up with predictive customer lifetime value analytics to get results.

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