India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

BigBasket sues a bootstrapped startup Daily Basket for using the word basket in its name

3AI February 26, 2021

Founder of Daily Basket Ramesh Vel has launched a website – “bbisabully”, calling out the billion dollar startup. Vel wrote on the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has. BigBasket sent Daily Basket a cease and desist letter, asking the smaller company to take down its mobile app, stop all operations and also ‘pay their legal team ₹2 lakh’ amongst other things.

Indian online grocery unicorn BigBasket had sued, last week, a Coimbatore-based bootstrapped startup Daily Basket, for the use of the word basket in its name. Today, founder of Daily Basket Ramesh Vel has launched a website – bbisabully, calling out the billion dollar startup.

Vel wrote through the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has.

“We are a tiny bootstrapped company currently only serving in Coimbatore and about to open our first physical location. But we will show the truth in public to everyone to see what bigbasket has become. And how a big billion dollar company sees an upcomer as a competition and trying to eliminate us with corporate bullying,” he wrote.

BigBasket sent Daily Basket a cease and desist letter, asking the smaller company to take down its mobile app, stop all operations and also ‘pay their legal team ₹2 lakh to cover the legal notice’. BigBasket has also accused the six-month old startup for having copied its app and web interface.

BigBasket runs a separate vertical called BBDaily for online milk delivery.

The letter from BigBasket comes at a time when Tata Group is also in talks with the grocery unicorn for a 68% stake for $1.3 billion.

Interestingly, BigBasket or Daily Basket aren’t the only ones in grocery with the word ‘basket’ in them. Other companies like MilkBasket, Nature’s Basket also exist in the retail space. MilkBasket is reportedly in talks to be acquired by retail giant Reliance Retail.

Picture from freepik.com

    3AI Trending Articles

  • Understanding Language Model Evaluation Metrics: A Comprehensive Overview

    Featured Article: Author: Mradul Jain, AB InBev Large language models, such as GPT, Llama, Bard, etc. have gained immense popularity for their ability to generate coherent and contextually relevant text. Evaluating the performance of these models is crucial to ensure their reliability and utility. To accomplish this, a range of metrics have been developed. In […]

  • Microsoft Announces Limited Access to its Custom Neural Voice

    Microsoft announced limited access to its neural text-to-speech AI called Custom Neural Voice. The service allows developers to create custom synthetic voices. . The Custom Neural Voice is a Text-to-Speech (TTS) feature of Speech in Azure Cognitive Services that allows users to create a one-of-a-kind customized synthetic voice for their brand.  Since the preview last year in September, the […]

  • How Analytics is revolutionizing B2B Supply chain around the world

    Featured Article: Author: Saswata Kar, Senior Director and Global Head of Data, Analytics & Data Sciences, Philips GBS This article is about how AI and analytics is really transforming supply chain processes in B2B space. I will be explaining here one use case of Order management analytics, where and how exactly it gets used and […]

  • Salesforce embraces the public cloud with Hyperforce

    Salesforce is letting CIOs choose where they run its software, easing compliance with data protection and data sovereignty laws. Salesforce.com President and COO Bret Taylor believes the SaaS vendor has made “probably the most significant technological shift” since its CRM platform first launched 21 years ago. But Taylor wasn’t talking about the company’s agreement to acquire […]