Competition assessment with Social Listening Using Sentiment Techniques

3AI October 27, 2020

Cloud and virtualization software services provider

Problem Statement

• 40% sales reps do not use CRM solution for pre-sales activities
• Data is scattered across multiple systems.
• No tool to generate contextual insights to support sales activities

Solution Approach

• Social Data through Radian 6

• Data Preprocessing

• Sentiment Mining

• Network analysis

Business Impact

• Discover social posts that matter most by mining conversations for meaningful insights.

• Customer Summary:-Display accounts, sales achievement and support requests. Provide ability to prioritize pending deals.

Critical Success Factors

• Integrated visualization
• Heat Maps & Graph API’s