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Competition assessment with Social Listening Using Sentiment Techniques

Abdul October 27, 2020

Cloud and virtualization software services provider

Problem Statement

  • 40% sales reps do not use CRM solution for pre-sales activities
  • Data is scattered across multiple systems.
  • No tool to generate contextual insights to support sales activities

Solution Approach

  • Social Data through Radian 6

  • Data Preprocessing

  • Sentiment Mining

  • Network analysis


Business Impact

  • Discover social posts that matter most by mining conversations for meaningful insights.

  • Customer Summary:-Display accounts, sales achievement and support requests. Provide ability to prioritize pending deals.

Critical Success Factors

  • Integrated visualization
  • Heat Maps & Graph API’s

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