India's largest platform and marketplace for AI & Analytics leaders & professionals

Sign in

India's largest platform and marketplace for AI & Analytics leaders & professionals

3AI Digital Library

Customer Experience Analytics

3AI September 10, 2020

2nd largest discount retailer in US

Problem Statement

  • The company historically hosted its web channel on a third party framework implemented its own framework moving away from the third party
  • Despite having a large offshore captive IT and BPO services arm, they sought out for external help to cater to their complex needs of customer journey optimization and customer experience management

Analytics Led Approach

  • Optimizing site usability and thereby maximizing ROI on the tools

Business Impact

  • Identify bottlenecks in the checkout funnel
  • Multiple analytics suites to track conversion
  • Troubleshoot site issues to perform RCA
  • Make functional and design recommendations to optimize the site experience
  • Participate and Support site security exercises

Critical Success Factors

  • Understand customer behavior and improve site usability
  • Optimize the checkout process to improve conversion

    3AI Trending Articles

  • AI Operations: Think Software Development, not Data Science

    Featured Article: Author: Kuntal Hansaria, Associate Partner – AI, Analytics & Digital, IBM AI Governance includes aspects of Explainability (explaining how a model is working) & AI/ML Operations (scaling model development, management & deployment). While Explainability gets lot of attention, aspects of AI/ML Operations are often ignored. However, without AI Operations, an organization can never […]

  • Cross-Validation techniques to assess your model’s stability

    Featured Article: Author:  Sai Nikhilesh Kasturi, Data Science & Analytics, Customer Insights & Analysis, American Airlines One of the foremost interesting and challenging things about data science hackathons in Kaggle is struggling to maintain the same ranks on both public and private leader boards. I also have been a victim in struggling to keep the […]

  • A hacker broke into a Florida Water Treatment Plant

    A hacker broke into a Florida water treatment plant and ordered it to increase the amount of lye to extremely dangerous levels, officials said. . A hacker broke into a Florida water treatment plant and ordered it to increase the amount of lye in the water to extremely dangerous levels, officials said Monday. The plant […]

  • Carlyle is the frontrunner to acquire Mphasis from Blackstone

    Carlyle Group is negotiating with at least half a dozen banks and a pension fund to buy out Blackstone’s stake in Mphasis. Binding offers due today. Mumbai: Private equity firm Carlyle Group has emerged as a probable frontrunner to acquire Mphasis Ltd. from Blackstone Group, in what could be the largest buyout in the Indian IT space, according to people familiar […]