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3AI Digital Library

Digital Marketing Opportunities and Applications

April 19, 2020

Sandeep Raut

Sandeep Raut
Founder & CEO at Going Digital

Digital Marketing has, in the past decade transformed how businesses develop. It has changed everything about the way the companies and market think & act. Also, It has revolutionized the reach of small businesses while demanding more from already established business. This Webinar will give you insights to the various components of digital Marketing , How is it helping industries for brand visibility and Lead Generation and also how to exploit it in the current scenario.

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    Featured Article: Author: Vinodh Ramachandran, Neiman Marcus Group In my previous article, I had spoken about some challenges due to a siloed working model within data & analytics teams in large retailers and how setting up a Data & Analytics CoE within the GCC can be a good solution. Lets look at a few ways […]

  • Can modern AI systems solve any problem on their own?

    Featured Article: Author: Puneet B C, Data Scientist – Computer Vision, AIRBUS First, let’s briefly understand what AI is. Artificial Intelligence is basically an algorithm or a rule that is used to make decisions automatically. Making a decision is to generate a desired output for the given input. In order to achieve this, the algorithm […]

  • Application of Reinforcement Learning in Supply Chain

    Author: Anindya Bera, Senior Manager – Anaytics, Genpact A supply chain is a complex network of individuals and agents who exchange materials or information in a business ecosystem. The items which are used on day-to-day basis are created by a global collaboration between suppliers, manufacturers, and logistics carriers. What makes this complex? It is the […]

  • Global Captive Centers – The true enablers of Collaboration (Part-1)

    Featured Article: Author: Vinodh Ramachandran, Neiman Marcus Group Through my experience working for large retail GCCs I. have observed that most retailers, in addition to having a central data & analytics team (typically within tech rolling up to the CIO), also have analytics teams within the businesses running independently and managing all their data, reporting […]