India's largest platform and marketplace for GCC & AI leaders and professionals

Sign in

India's largest platform and marketplace for GCC & AI leaders and professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Enterprise Sentiment Analytics

3AI September 10, 2020

World’s leading airlines website

Problem Statement

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Analytics Led Approach

  • World’s busiest airline’s website is challenged with providing accurate. Insightful and actionable data and governance in a constantly evolving digital environment leveraging its existing Omniture Sitecatalyst and Discover tools
  • Lack of measurement strategy across channels made prevented the client from gaining complete insight into customer Behavior and marketing channel performance

Business Impact

  • Streamlined & Enhanced process for the tagging strategy, custom reports and analytics reporting for web, mobile channels
  • Continuous Incremental improvement in the KPI analytics measurement, tool management and data validation

Critical Success Factors

  • Measurement Strategy helped the client to gain efficiency by 30%

    3AI Trending Articles

  • Practical insights and best practices for Fine Tuned LLM based use cases for Governed Enterprises

    Featured Article: Author: Aditya Khandekar, President, Corridor Platforms India Objective There has been a lot of hype around Large Language Models (LLM) and their potential, but harnessing them to build real-world enterprise grade use cases is hard. This blog highlights key best practices and insights for building LLM powered use cases with a working example. […]

  • How can AI help in achieving better Sustainability?

    Featured Article: Author: Vijay Karna, Digital Transformation Executive, Cyient Artificial Intelligence (AI) is revolutionizing various industries by enabling faster decision-making, increasing efficiency, and improving productivity. Additionally, AI can also play a critical role in driving sustainability efforts across industries. From reducing carbon footprint to conserving natural resources, AI has the potential to enable more sustainable […]

  • Carlyle is the frontrunner to acquire Mphasis from Blackstone

    Carlyle Group is negotiating with at least half a dozen banks and a pension fund to buy out Blackstone’s stake in Mphasis. Binding offers due today. Mumbai: Private equity firm Carlyle Group has emerged as a probable frontrunner to acquire Mphasis Ltd. from Blackstone Group, in what could be the largest buyout in the Indian IT space, according to people familiar […]

  • Salesforce embraces the public cloud with Hyperforce

    Salesforce is letting CIOs choose where they run its software, easing compliance with data protection and data sovereignty laws. Salesforce.com President and COO Bret Taylor believes the SaaS vendor has made “probably the most significant technological shift” since its CRM platform first launched 21 years ago. But Taylor wasn’t talking about the company’s agreement to acquire […]