Propensity to Complete Health Risk Assessment

August 18, 2020

Leading Healthcare provider

Problem Statement

• As new enrollees coming off the exchanges will be relatively unknown, HRA information is helpful to risk stratify this population
• identify enrollees with high/low HRA completion rate to prioritize targeting and outreach

Analytics Led Approach

• implemented an Advanced Analytics driven HRA completion prediction system
  • To identify members who were more/less likely to complete their HRA
  • Stratify members for member outreach to improve completion rates
• leveraged 3rd party demographic and psychographic data in addition to internal client data to develop and implement analytical models for ongoing member stratification and identification

Business Impact

• Member Stratification based on likelihood to complete HRA
• Outreach Target List Generation based on Propensity generated by Logistic Regression model

Critical Success Factors

• Advanced analytical process to identify members high/low likely to complete HRA
• Ability to pro-actively segment and target more likely members to ensure increased completion rates while lowering costs