India's largest platform and marketplace for GCCs & AI

Sign in

India's largest platform and marketplace for GCCs & AI
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Propensity to Complete Health Risk Assessment

3AI August 18, 2020

Leading Healthcare provider

Problem Statement

  • As new enrollees coming off the exchanges will be relatively unknown, HRA information is helpful to risk stratify this population
  • identify enrollees with high/low HRA completion rate to prioritize targeting and outreach

Analytics Led Approach

  • implemented an Advanced Analytics driven HRA completion prediction system
    • To identify members who were more/less likely to complete their HRA
    • Stratify members for member outreach to improve completion rates
  • leveraged 3rd party demographic and psychographic data in addition to internal client data to develop and implement analytical models for ongoing member stratification and identification

Business Impact

  • Member Stratification based on likelihood to complete HRA
  • Outreach Target List Generation based on Propensity generated by Logistic Regression model

Critical Success Factors

  • Advanced analytical process to identify members high/low likely to complete HRA
  • Ability to pro-actively segment and target more likely members to ensure increased completion rates while lowering costs

    3AI Trending Articles

  • Google investigates ethical AI team member over sensitive data handling

    Google’s diversity efforts have been questioned by employees and adds to years of angst, including several resignations and firings in the AI department. Alphabet Inc’s Google is investigating a member of its ethical AI team and has locked the corporate account linked to that person after finding that thousands of files were retrieved from its […]

  • From Analytics to Gen AI: Understanding the AI & ML foundations of LLM’s

    Featured Article: Author: Nikhil Bimbrahw, Genpact From the moment we wake up, to the moment we go back to sleep, technology is everywhere. The highly digital life we live in and the development of our technological world has become the new normal. According to the International Telecommunication Union (ITU), almost 50% of the world’s population uses the […]

  • IoT devices at risk from Amnesia:33

      A new series of vulnerabilities dubbed Amnesia:33 puts millions of IoT devices at risk of being compromised. Security researchers from Forescout disclosed the 33 vulnerabilities today. The flaws are found in four open-source TCP/IP libraries used in the firmware of products from over 150 vendors. According to the researchers’ estimates, millions of consumer and […]

  • AI readiness – CEO’s most strategic agenda

    For the larger mass of professionals, the words “artificial intelligence,” or AI, often conjure up images of robots, the sorts of robots that might someday take their jobs. But at the enterprise level, AI means something different. It has enormous power and potential: it can disrupt, innovate, enhance, and in many cases totally transform a business. […]