Enterprises of all stripes have started to invest heavily in AI to help them understand their customers more deeply and to gain the advantages of superior customer experience (CX). Yet as leaders strive to form a more complete picture of customer preferences and behaviours, they continue to rely on ageing survey-based measurement systems that for decades have formed the backbone of CX efforts.
In the age of VUCA world & Industry 4.0 revolution, AI continues to dominate the business landscape. Whilst the naysayers have advocated the doomsday for humanity by predicting the advent of singularity, AI for good & all have several applications to usher a new change in how we make decisions at enterprise and personal fronts.
Featured Article: Author: Ganes Kesari, Innovation Titan A Telecom major was grappling with high customer attrition. The firm was one of the largest Telecom companies in the world and a market leader in Asia. The marketing team’s heuristics-driven approach to customer retention was dated and ineffective. Reviewing the business performance in a weekly huddle, the […]
Featured Article Author: Sidhartha Shishoo, SG Analytics Businesses are gaining the ability to gather data at an unprecedented pace. The Internet of Things (IoT), unstructured data from media, social media, and other digital activities like product purchases and consumer reviews are driving this. Companies now have mountains of data at their disposal, but the knowledge […]
Featured Article: Author: Deependra Singh, VP & Head Data Science and Analytics, Network 18 In recent years, the term “Artificial Intelligence” has been making headlines in almost every industry. From healthcare to finance, AI is transforming the way we work and live. But what about the media landscape? Could AI be a game-changer in this […]
Featured Article: Author: Anurag Upadhyay, Accenture Introduction: In today’s dynamic business landscape, organizations face an ever-increasing demand for efficiency, innovation, and competitiveness. To meet these challenges head-on, businesses are turning to cutting-edge technologies that can revolutionize how they understand, optimize, and manage their operations. Among these transformative technologies, the fusion of Computer Vision, Natural Language […]