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Trending 3AI Articles
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Using OpenAI GPT-3 to write E-Commerce Product Descriptions
Featured Article: Author: Raj Bhatt, CEO, Knowledge Foundry The ProblemWriting e-commerce product descriptions has traditionally been a manual process. This activity necessitates a substantial amount of creative effort given the hundreds of new products produced by each brand/marketplace each year. While large companies use copywriters to create these product descriptions, many smaller companies opt for […]
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Enriching Customer Data Platforms with Customer Identity Graphs in a Cookieless World
Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs, Course5 Intelligence The pandemic has created substantial changes in our shopping behavior. Even diehard offline buyers have moved to online channels, experiencing new ways of buying and fulfilling their needs through the digital ecosystem. Improving customer engagement and value realization by providing relevant […]
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Creating the Bridge of Translation between AI Technologists and Business
Featured Article: Author: Abhishek Tandon, Director, Customer Success for Fosfor, LTIMindtree Like we saw in the previous article “Crossing the AI Adoption Chasm“, there is a big gap in the objective of the technologists driving the AI project and the business user seeking value from it. This gap is causing major adoption issues as both […]
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Revenue Growth Management in the New E-Commerce-led Phygital World
Author: Imran Saeed, Vice President and Global Head CPG, Course5 Intelligence (LinkedIn – linkedin.com/in/imran-saeed-608a3b1) ‘Phygital’ is a portmanteau of ‘physical’ and ‘digital’ and symbolizes the seamless relationship between the two channels. It takes the best elements from both and merges them to create an entirely new customer retail experience. Though this does bring in a […]