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Trending 3AI Articles
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Lessons in Failing to Apply Blockchain to combat C19
This year 2020 has seen quite a variety of exciting developments in the blockchain space. To name just a few: the emergence of decentralized finance (DeFi) and non-fungible tokens (NFTs) as major economic forces and sources of crypto network user tractions, the maturation of layer 2 Ethereum solutions and the rollout of a variety of […]
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Unleashing the Power of AI in CPG: A Unified Approach for Transformative Growth
Featured Article Author: Chiranjiv Roy, Course5 Intelligence In the ever-competitive Consumer Packaged Goods (CPG) landscape, where consumer preferences shift like sands and market dynamics evolve relentlessly, brands are in a constant quest for differentiation and growth. The disruptive wave of Artificial Intelligence (AI) offers a beacon of innovation, with models like Gemini, Claude, and GPT-4 […]
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Data and Analytics enabled Customer Experience in Supply Chain
Featured Article: Author: Divya Kalra, Analytics Practice Lead, Philips Background and Context Efficient Supply chains mean provide right product at the right time and right place. The focus of supply chains has always been operational excellence. However, the recent pandemic, chip shortages has forced the supply chains to focus on customer experience as well. The […]
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Human Behavior & Human Data: Beyond Big Data
In recent years, there has been a lot of hype around “big” data in the marketing world. Big data is extremely helpful with gathering quantitative information about new trends, behaviors and preferences, so it’s no wonder companies invest a lot of time and money sifting through and analyzing massive sets of data. However, what big data fails […]