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Trending 3AI Articles
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Unleashing the CX Potential: GenAI Revolution
Featured Article Author: Sudha Bhat In today’s competitive landscape, the demand for outstanding customer experience (CX) has surged, particularly with the advent of Generative AI (GenAI). This new era transcends traditional personalized interactions, paving the way for hyper-customized, real-time experiences that are fundamentally driven by AI technology. Recent studies suggest that 80% of businesses that […]
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Salesforce embraces the public cloud with Hyperforce
Salesforce is letting CIOs choose where they run its software, easing compliance with data protection and data sovereignty laws. Salesforce.com President and COO Bret Taylor believes the SaaS vendor has made “probably the most significant technological shift” since its CRM platform first launched 21 years ago. But Taylor wasn’t talking about the company’s agreement to acquire […]
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Human Behavior & Human Data: Beyond Big Data
In recent years, there has been a lot of hype around “big” data in the marketing world. Big data is extremely helpful with gathering quantitative information about new trends, behaviors and preferences, so it’s no wonder companies invest a lot of time and money sifting through and analyzing massive sets of data. However, what big data fails […]
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Establishing Effective Text Data with Sentiment Analysis
Featured Article Author: Vinoth Nageshwaran, Business Insider Establishing effective text data frameworks with sentiment analysis is essential for organizations looking to derive meaningful insights from textual information. Sentiment analysis, a subset of natural language processing (NLP), involves identifying and categorizing opinions expressed in text to determine the sentiment behind them. This technique is invaluable for […]