India's largest platform for AI & Analytics leaders, professionals & aspirants

Sign in

India's largest platform for AI & Analytics leaders, professionals & aspirants

3AI Digital Library

SEO Managed Services

Abdul August 14, 2020

Medical devices and consumer goods manufacturer

Problem Statement

Company faced several challenges :

  • Poor Visibility in Search Engines
  • Websites Experienced Low Traffic
  • Only Few Pages of Each Website were Indexed in Search Engines
  • Reduced CTR in SERPs
  • Poor Site Navigation & Resultant High Bounce Rate
  • Persistence of Major Canonical issues
  • Existence of Broken Links & Redirect Issues
  • Non-Performance of Mobile Sites
  • Low ROI

Analytics Led Approach

  • SEO Audit Unearthed all the Factors that Hinder the Websites Performance
  • Extensive keyword Research
  • Re-worked Titles & Meta Tags to Incorporate Target keywords, and to Improve CTR from SERPs
  • Recommendations to Improve Site Navigation
  • Detailed Recommendations on H1, ALT, URL structure and other On-Page Factors
  • Suggestions to Fix Canonical Issues, Broken Links & Redirect Issues
  • Recommendations to Optimize Mobile Sites
  • Launched Robust Link Building Campaigns, including gaining links from Top Social Media Websites

Business Impact

  • Improving the Internal Linking along with descriptive Anchor Text Paved Way for Reduced Bounce Rate
  • Implementing Canonical Tags to Specify the Original versions of the Pages Improved the Strength of the Canonical Versions, and eliminated the Duplication Issues
  • Fixing Broken links and Setting up Right Redirect Passed the Missed-Out Link Juice to Appropriate Pages

Critical Success Factors

  • Traffic to websites began Improving; a month after SEO Implementation
  • Number of Pages Indexed in Search Engines Drastically Improved
  • Click Through Ratio which was less before the Implementation Improved Leaps & Bounds
  • Traffic for Desktop & Mobile Sites Improved by 20%

    3AI Trending Articles

  • Reimagine Business Strategy & Operating Models with AI : The CXO’s Playbook

    Author: Sameer Dhanrajani, CEO at AIQRATE advisory & consulting | AI advisor, business builder | Author | Speaker |Columnist| President at 3AI | Ex-CSO: Fractal, Global Business Leader: Cognizant, Country Head: Fidelity National Financial AlphaGo caused a stir by defeating 18-time world champion Lee Sedol in Go, a game thought to be impenetrable by AI […]

  • ML & Data Science Solutions: Build, Buy or Outsource?

    Data and analytics leaders increasingly believe that data science is a critical component of their analytics and business intelligence (BI) modernization plans, and are clamoring to incorporate new. Technologies such as predictive analytics, machine learning and deep neural nets sit at the Peak of Inflated Expectations on related Gartner Hype Cycle. While some degree of backlash […]

  • A peek into how AI will dominate functioning of Next Gen GBS

    Author: Saswata Kar, Head – Analytics & Data Sciences, Philips GBS | LinkedIn – https://www.linkedin.com/in/saswata-kar-95b9074/ Global Business Services or GBS is the collective name given to centralized hubs where big corporations have moved processes that can benefit from centralization, standardization, and automation. The location for these centers is largely governed by cost considerations and talent […]

  • Future Proofing GCCs

    For a while now, India has been driving back-office functions for some of the large enterprises across the world. However, over the past few years, it has taken giant strides towards becoming the innovation hub of the world, by adding strategic value to multi-billion-dollar businesses from around the world, through Global Capability Centres (GCCs) based […]