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3AI Digital Library

SEO Managed Services

August 14, 2020

Medical devices and consumer goods manufacturer

Problem Statement

Company faced several challenges :

  • Poor Visibility in Search Engines
  • Websites Experienced Low Traffic
  • Only Few Pages of Each Website were Indexed in Search Engines
  • Reduced CTR in SERPs
  • Poor Site Navigation & Resultant High Bounce Rate
  • Persistence of Major Canonical issues
  • Existence of Broken Links & Redirect Issues
  • Non-Performance of Mobile Sites
  • Low ROI

Analytics Led Approach

  • SEO Audit Unearthed all the Factors that Hinder the Websites Performance
  • Extensive keyword Research
  • Re-worked Titles & Meta Tags to Incorporate Target keywords, and to Improve CTR from SERPs
  • Recommendations to Improve Site Navigation
  • Detailed Recommendations on H1, ALT, URL structure and other On-Page Factors
  • Suggestions to Fix Canonical Issues, Broken Links & Redirect Issues
  • Recommendations to Optimize Mobile Sites
  • Launched Robust Link Building Campaigns, including gaining links from Top Social Media Websites

Business Impact

  • Improving the Internal Linking along with descriptive Anchor Text Paved Way for Reduced Bounce Rate
  • Implementing Canonical Tags to Specify the Original versions of the Pages Improved the Strength of the Canonical Versions, and eliminated the Duplication Issues
  • Fixing Broken links and Setting up Right Redirect Passed the Missed-Out Link Juice to Appropriate Pages

Critical Success Factors

  • Traffic to websites began Improving; a month after SEO Implementation
  • Number of Pages Indexed in Search Engines Drastically Improved
  • Click Through Ratio which was less before the Implementation Improved Leaps & Bounds
  • Traffic for Desktop & Mobile Sites Improved by 20%

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