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Insights & Intelligence with AI

Reset Customer Experience with AI: The Art of Possible

Enterprises of all stripes have started to invest heavily in AI to help them understand their customers more deeply and to gain the advantages of superior customer experience (CX). Yet as leaders strive to form a more complete picture of customer preferences and behaviours, they continue to rely on ageing survey-based measurement systems that for decades have formed the backbone of CX efforts.

Reimagine Human & Enterprise Decision Making in the AI era

In the age of VUCA world & Industry 4.0 revolution, AI continues to dominate the business landscape. Whilst the naysayers have advocated the doomsday for humanity by predicting the advent of singularity, AI for good & all have several applications to usher a new change in how we make decisions at enterprise and personal fronts.

Trending 3AI Articles

  • Unleashing Agentic AI: Maximizing ROI with Autonomous Data Solutions

    Featured Article Author: Saurabh Kaushik, IBM In recent years, AI has fundamentally transformed businesses by enhancing customer engagement, streamlining processes, and improving decision-making. Now, a new phase of AI, known as Agentic AI, is emerging, which enables autonomous decision-making and action-taking capabilities. For business leaders and AI enthusiasts, this shift introduces exciting opportunities for innovation […]

  • Role of Generative AI in the Realm of Generative AI

    Featured Article: Author: Ramana Kompally, Director – Data & Analytics, Cloudsufi Generative Artificial Intelligence (AI) has taken the world by storm and every organization is looking forward to having a pie in the cake and augmenting the portfolio. While a plethora of applications is being envisaged using Generative AI (Gen AI), there is one niche […]

  • Enriching Customer Data Platforms with Customer Identity Graphs in a Cookieless World

    Featured Article: Author: Jayachandran Ramachandran, Senior Vice President – Artificial Intelligence Labs, Course5 Intelligence The pandemic has created substantial changes in our shopping behavior. Even diehard offline buyers have moved to online channels, experiencing new ways of buying and fulfilling their needs through the digital ecosystem. Improving customer engagement and value realization by providing relevant […]

  • Data Science/Machine Learning and Software Quality

    Featured Article: Author: Biju Kalleppilli, Director-Performance Engineering, SAP Labs India Endless possibilities of data science applications in Software quality are probably an underrated one. At various stages of product testing life cycle, huge amount of data is generated and remain unexplored., primarily because the top management often become happy by looking at the quality metrics […]